David Ogilvy, We sell or else

David Ogilvy: We sell or else

Published by Mrs. Larissa Zwart at

Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct marketing. After just a few months in advertising, Ogilvy took the discipline in a whole new direction. A man walked into Ogilvy’s London agency wanting to advertise the opening of his hotel. Since he had just $500 he was turned to […]