VOCO

voco launched in 2018 as a new premium brand from IHG Hotels & Resorts, with its first hotels opening in the UK and Australia. The name derives from the Latin word for 'to invite' or 'to come together'.

Local character, global reassurance

voco hotels are designed to maintain the local character and history of an independent property while offering the quality and reassurance of a respected global brand. The design and operational framework is particularly well suited to hotel conversions, allowing owners to carry through their own vision for each property.

The fastest-growing brand in IHG's premium collection

voco has become the fastest-growing brand within IHG's premium portfolio, reaching its 100th hotel within seven years of launch. The brand now operates across more than twenty-five countries, from the UK and Australia to Singapore, the United States, Japan and Spain.