VOCO

voco launched in 2018 as a new premium brand from IHG Hotels & Resorts, with its first hotels opening in the UK and Australia. The name derives from the Latin word for to invite or to come together, reflecting the brand's ambition to feel more like an independent hotel than a chain.

Local character, global reassurance

voco hotels are designed to maintain the local character and history of an independent property while offering the quality and reassurance of a respected global brand. The design and operational framework is particularly well suited to hotel conversions, allowing owners to carry through their own vision for each property.

The fastest growing brand in IHG's premium collection

voco has become the fastest growing brand within IHG's premium portfolio, reaching its 100th hotel within seven years of launch. Key milestones in that growth include:

• Its first European hotel, voco St David's Cardiff, opening in 2018
• Expansion into South West Asia with a property in Jim Corbett, India, in 2024
• New markets including Turkey, Malaysia and Aruba added to the pipeline
• A robust development pipeline of nearly a hundred additional properties

Part of IHG Hotels & Resorts

voco now operates across more than twenty five countries, from the UK and Australia to Singapore, the United States, Japan and Spain, continuing to grow as one of the standout success stories within IHG's global portfolio.

Culture

• An invitation to come together: the meaning behind the name voco, drawn from Latin
• Local character, global reassurance: independent hotel charm backed by IHG standards
• Fastest growing: the fastest expanding brand within IHG's premium portfolio
• True Hospitality for Good: IHG's shared purpose, expressed through voco's individual style

Human Resources

As part of IHG Hotels & Resorts, voco colleagues combine the individuality of a fast growing, design led brand with the training infrastructure and career opportunities of one of the world's largest hospitality groups.

• Roles across a brand still in its high growth phase
• Access to IHG Academy and global learning programmes
• The chance to help shape a brand's culture and identity as it scales