Portfolio Clients

Starwood

One of the world's leading hotel and leisure companies, with nine renowned brands across 100 countries.

Starwood Hotels & Resorts Worldwide grew into one of the leading hotel and leisure companies in the world, with more than 1,100 properties in nearly 100 countries and some 171,000 employees at its owned and managed properties. The company operated as a fully integrated owner, operator and franchisor of hotels, resorts and residences.

A family of lifestyle brands

Starwood's portfolio brought together nine distinct lifestyle hospitality brands, each with its own identity and guest promise. The collection included:

St. Regis, The Luxury Collection and W Hotels at the top end of the market
Westin Hotels & Resorts and Le Méridien for premium travel
Sheraton Hotels & Resorts, one of the industry's most recognised names
Four Points, Aloft and Element serving a broader range of travellers

A leading loyalty programme

Starwood Preferred Guest was long regarded as one of the industry's leading loyalty programmes, allowing members to earn and redeem points for stays, upgrades and flights with no blackout dates. The company also operated Starwood Vacation Ownership, providing villa style resort experiences.

Shared promises

Starwood's culture was guided by a set of shared values it called promises: going the extra step, playing as a team, and doing the right thing. Following its acquisition, these brands and much of this culture continue today within Marriott International's global portfolio.

Culture

Go the Extra Step: building lasting connections and loyalty through everyday actions
Play as a Team: working globally and across every team in the company
Do the Right Thing: using good judgment and respecting communities, colleagues and partners
Nine lifestyle brands, one culture: a shared set of promises across the entire portfolio

Human Resources

Starwood built its reputation on a set of shared promises guiding everyday actions across its nine lifestyle hospitality brands, supported by one of the industry's leading loyalty programmes.