The Social Hub

The Social Hub was founded in 2012 by Charlie MacGregor under the name The Student Hotel, built on a simple belief: students deserved better than typical student housing. What began as a new kind of student accommodation grew into something far broader over the following decade.

From student hotel to hybrid hospitality

As the concept's community grew, so did its offering. The Social Hub evolved into a genuine hybrid space combining hotel rooms for travellers, co-living for students and young professionals, coworking for digital nomads, and a creative playground for entrepreneurs and locals, all under one roof. The model was recognised early, winning a Worldwide Hospitality Award for innovation in 2014.

A growing European network

Headquartered in Amsterdam, The Social Hub now operates more than twenty locations across European cities, purpose built or housed in historic converted buildings. Its blended, flexible spaces typically include:

• Hotel rooms alongside long stay student accommodation
• Coworking spaces and event venues for entrepreneurs and businesses
• Restaurants, bars, gyms and lounges open to the wider community
• Cultural programming, from live podcasts to pop up events

Stay for a night or a year

The concept is deliberately flexible: guests can learn, stay, work and play for a night, a week, a month or a year, which is what the company means when it describes itself as true hybrid hospitality.

A new chapter

In 2022, The Student Hotel rebranded as The Social Hub, reflecting a community that had grown well beyond its original student focus. The company continues to expand rapidly across Europe, opening new locations in cities including Rome, Lisbon and Porto.

Culture

• Boundary blurring spaces: blending hotel, student housing, coworking and community under one roof
• Students deserve better: the founding belief that shaped the brand's earliest days
• Fast moving and heartfelt: a fun, quirky, ambitious team culture
• A place for the curious: welcoming travellers, students, creatives and locals alike

Human Resources

The Social Hub looks for bold, quirky and ambitious people who want to help build the future of hybrid hospitality, joining a fast growing, community driven team of more than 800 employees.

• Roles across hotels and coworking hubs in growing European cities
• A fast paced, informal culture that moves quickly and puts heart into everything
• The opportunity to help shape a still rapidly expanding concept