Logo of client Hard Rock Cafe

Hard Rock Cafe began in 1971, when two Americans, Isaac Tigrett and Peter Morton, opened a small guitar shaped cafe in London for anyone who wanted good food, good music and a warm welcome regardless of background. What started as a single London cafe has since grown into a global brand spanning restaurants, hotels, casinos and live music venues.

The Seminole Tribe of Florida

In March 2007, the Seminole Tribe of Florida acquired the Hard Rock brand, adding one of the world's most recognised names to a tribal nation that had already made history as the first in the United States to open a high stakes bingo hall, in 1979. The pairing proved a natural fit: both Hard Rock and the Seminole Tribe share a foundation of strong values, authenticity and independence.

A global footprint built on music

Today Hard Rock operates over 190 locations in 60 countries, all built around the idea that music, like hospitality, transcends language, culture and social class. Guests and team members alike connect with the brand through:

  • Restaurants serving the brand's signature blend of American classics and music memorabilia
  • Hotels and resorts spanning destinations from Florida to Bali
  • Casinos and gaming operations across the United States and beyond
  • Live music venues and entertainment complexes, including Hard Rock Stadium in Miami

Part of a larger legacy

With more than fifty years of history, Hard Rock continues to expand its global footprint while staying close to its founding idea: that everyone, regardless of where they come from, deserves a place where they belong.

Culture

  • Be Iconic: rooted in the Seminole Tribe of Florida, the only unconquered Native American tribe in the United States
  • Individuality: team members bring their authentic selves to work, just as musicians bring their own voice to their music
  • Music as a universal language: creating emotional connections with guests that transcend language and culture
  • Family first: a working environment built on trust, care and shared values

Human Resources

Hard Rock Cafe looks for Rock Stars who share a genuine passion for hospitality, music and culture, and who are ready to bring positive energy to every guest interaction across its restaurants, hotels, casinos and entertainment venues.

  • Recognised as a top workplace across several of its properties
  • A fast-paced, high-energy environment where individuality is celebrated
  • Career paths spanning gaming, hospitality, entertainment and corporate roles worldwide

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