Sejong University
Sejong University in Seoul established the first Department of Hotel and Tourism in South Korea, tracing its roots back to 1968. In 1998 the department evolved into a full College of Hospitality and Tourism Management, and today it is widely regarded as Korea's leading academic centre for the industry.
A college built on three pillars
The college organises its curriculum around three core fields: Hospitality Management, Tourism Management and Food Service Management. Hotel Management is studied through the lens of luxury lodging operations, revenue management and frontline service, while Tourism Administration covers regional development, sustainable policy and global travel trends, and Event and Convention Management focuses on the MICE industry that drives so much of modern hospitality revenue.
Deep industry roots, decades in the making
More than fifty years of continuous history have given Sejong's hospitality programme an unusually deep network within Korea's hotel, airline, resort and leisure sectors. Mandatory internships and academic field trips connect students to premier hotel chains and tourism organisations well before graduation, and the university's graduate tourism programme is widely regarded as the most prestigious of its kind in the country.
Sejong's hospitality and tourism programme brings together several distinct strengths:
- Korea's first hotel and tourism department, with a history stretching back to 1968
- A ranking among the world's top hospitality and leisure management programmes
- Three specialised fields spanning hotel, tourism and event and convention management
- Mandatory internships and field trips with leading hospitality organisations
- Strong placement into hotels, resorts, airlines and government tourism bodies
A launchpad into Korea's hospitality industry
Graduates move confidently into hotels and resorts, travel agencies, airlines, restaurants and government tourism roles across Korea and internationally, carrying with them a rare depth of institutional heritage and industry connection. For candidates seeking a hospitality education grounded in genuine Korean industry leadership, Sejong offers one of the region's most established paths.
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Frequently Asked Questions
What is headhunting?
Headhunting is the direct, proactive approach of specific professionals for a specific role, rather than waiting for applications. It is common for senior, scarce or confidential positions. CourtesyMasters has practised headhunting and direct sourcing for hospitality since 1999, always discreetly and with respect for everyone involved.
What is a boutique executive search firm?
A boutique executive search firm is a small, specialised practice that takes on a limited number of assignments with senior attention, in contrast to large, volume-driven firms. CourtesyMasters has worked this way since 1999: a dedicated team, deep hospitality roots and personal involvement from first briefing to final placement. Read more about us.
What is the difference between executive search and recruitment?
Recruitment typically fills open vacancies through advertising and applications. Executive search works the other way around: a consultant proactively identifies and approaches accomplished professionals, including those not actively looking, and guides both sides through a confidential, structured process. CourtesyMasters combines both disciplines, always with a hospitality focus.
What is executive search?
Executive search is a specialised form of recruitment for senior and hard-to-fill positions. Instead of waiting for applications, a search partner proactively identifies, approaches and assesses proven professionals, often confidentially. CourtesyMasters has applied this craft exclusively to hospitality since 1999, through a structured six-step methodology. Discover more about executive search services.
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Where is CourtesyMasters headquartered?
CourtesyMasters is headquartered in The Hague, The Netherlands, and works internationally from hubs in Madrid, Florence, Rome, London, Monaco and Cannes. See our locations for the full overview.
When was CourtesyMasters founded?
CourtesyMasters was founded in Rotterdam, The Netherlands, in 1999. From Rotterdam to the world: over more than twenty-five years we have grown into an international hospitality search partner built on trust and discretion, working today from our headquarters in The Hague. Read more in our story.