University of Florida
The University of Florida's Department of Tourism, Hospitality and Event Management, based in Gainesville, prepares students for careers across the full breadth of the visitor economy, combining industry knowledge with intellectual development and adaptive leadership skills.
A programme grounded in real internships
Every undergraduate completes an approved thirteen week internship as part of their degree, working within a network that includes more than 150 internship opportunities at major organisations. The programme's proximity to Florida's booming tourism economy, and its connection to the Eric Friedheim Tourism Institute, gives students direct mentorship from alumni working across hospitality leadership roles.
A curriculum built for a changing industry
Coursework blends information technology and statistical technique with financial strategy, marketing and leadership, including a dedicated certificate in Artificial Intelligence and Data Analytics in Tourism, Hospitality and Event Management. Both the bachelor's and the online master's degree are designed with working professionals and career changers in mind, reflecting how varied the paths into hospitality leadership have become.
Studying at the University of Florida brings together several distinct strengths:
- An approved thirteen week internship built into every undergraduate degree
- More than 150 internship opportunities with major hospitality and event organisations
- A dedicated certificate in AI and data analytics for tourism and hospitality
- Direct mentorship through the Eric Friedheim Tourism Institute
- Both on campus and fully online graduate study options
A launchpad into tourism and hospitality leadership
Graduates move into hotel, resort, theme park, event and destination management roles across Florida's exceptionally mature tourism economy and beyond, carrying with them genuine hands on experience gained well before graduation. For candidates seeking a hospitality education shaped by one of the world's largest tourism markets, the University of Florida offers a genuinely well connected path.
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Frequently Asked Questions
What is headhunting?
Headhunting is the direct, proactive approach of specific professionals for a specific role, rather than waiting for applications. It is common for senior, scarce or confidential positions. CourtesyMasters has practised headhunting and direct sourcing for hospitality since 1999, always discreetly and with respect for everyone involved.
What is a boutique executive search firm?
A boutique executive search firm is a small, specialised practice that takes on a limited number of assignments with senior attention, in contrast to large, volume-driven firms. CourtesyMasters has worked this way since 1999: a dedicated team, deep hospitality roots and personal involvement from first briefing to final placement. Read more about us.
What is the difference between executive search and recruitment?
Recruitment typically fills open vacancies through advertising and applications. Executive search works the other way around: a consultant proactively identifies and approaches accomplished professionals, including those not actively looking, and guides both sides through a confidential, structured process. CourtesyMasters combines both disciplines, always with a hospitality focus.
What is executive search?
Executive search is a specialised form of recruitment for senior and hard-to-fill positions. Instead of waiting for applications, a search partner proactively identifies, approaches and assesses proven professionals, often confidentially. CourtesyMasters has applied this craft exclusively to hospitality since 1999, through a structured six-step methodology. Discover more about executive search services.
How can I report recruitment fraud or impersonation involving CourtesyMasters?
If you receive a suspicious message or offer that claims to come from CourtesyMasters, please contact us directly before responding. We will confirm whether the communication is genuine and take action to protect you.
Where is CourtesyMasters headquartered?
CourtesyMasters is headquartered in The Hague, The Netherlands, and works internationally from hubs in Madrid, Florence, Rome, London, Monaco and Cannes. See our locations for the full overview.
When was CourtesyMasters founded?
CourtesyMasters was founded in Rotterdam, The Netherlands, in 1999. From Rotterdam to the world: over more than twenty-five years we have grown into an international hospitality search partner built on trust and discretion, working today from our headquarters in The Hague. Read more in our story.