Logo of client BWH Hotels

BWH Hotels is a leading global hospitality enterprise comprising three hotel companies: WorldHotels, Best Western Hotels & Resorts and SureStay Hotels. Best Western itself has been celebrating hospitality for more than 75 years, and today the wider enterprise spans approximately 4,300 hotels in over 100 countries and territories.

Three companies, one enterprise

The brand architecture gives travellers and developers a full suite of options while protecting each brand's identity. WorldHotels is a curated global offering of the finest independent hotels and resorts across the upscale, upper upscale and luxury segments. Best Western Hotels & Resorts spans the midscale to upper upscale segments, while SureStay Hotels gives value-oriented travellers an exceptional experience at an affordable price.

Core values in practice

BWH Hotels' vision, inspiring travel through unique experiences, is underpinned by a clear set of core values applied across the enterprise:

  • Acting with honesty and integrity in every market
  • Striving for excellence and holding the business accountable
  • Treating everyone with dignity and respect
  • Working for the good of the global community

Responsible hospitality

BWH Hotels has formalised commitments that reach beyond the guest experience, including a global human rights policy and a pledge to source all eggs from cage-free suppliers across its owned, managed and franchised portfolio.

A close-knit global family

Most Best Western establishments are owner or family run, giving the enterprise a corporate culture that feels family-like across every company. Short distances, open exchange and mutual support define how the global BWH family works together.

Culture

  • Diverse, heartfelt, personal: the values BWH's passionate hosts live by, for guests and colleagues alike
  • Family-run spirit: most Best Western hotels are owner or family run, and the corporate culture reflects that
  • Caring is part of our DNA: mutual support across every level of the organisation
  • Nineteen brands, one enterprise: from economy to luxury, united under BWH Hotels

Human Resources

BWH Hotels invests in individual development through the BWH Academy, offering free webinars and an e-learning platform covering marketing, sales, guest satisfaction and best practices.

  • Opportunities across WorldHotels, Best Western Hotels & Resorts and SureStay
  • Free access to continuous training and development resources
  • A close-knit, globally connected corporate team headquartered in Phoenix, Arizona

also trusted by

Greyscale logo of client Hotel Nobel
Greyscale logo of client Postillion Hotels
Greyscale logo of client Holiday Inn
Greyscale logo of client Buitenplaats Vaeshartelt
Greyscale logo of client The Social Hub
Greyscale logo of client Choice Hotels
Greyscale logo of client Sofitel
Greyscale logo of client Eden Hotels
Greyscale logo of client NH Hotels
Greyscale logo of client Center Parcs
Greyscale logo of client Hutten
Greyscale logo of client Fairmont Hotels & Resorts
Greyscale logo of client Pandox
Greyscale logo of client RCN Recreatieparken
Greyscale logo of client Radisson Hotels & Resorts